長野 柊太郎
東京都出身
日本大学藝術学部卒業
博報堂プロダクツ入社
１日水を２リットル飲むようにしています。化粧水も手放しません。水を必死に保持しています。
伊藤 裕平
武蔵野美術大学視覚伝達デザイン学科卒業
2008年　博報堂入社
2017年　TBWA HAKUHODOへ
主な賞歴　朝日広告賞、毎日広告デザイン賞、読売広告大賞、日経広告賞、交通広告グランプリ、広告電通賞、ACC賞 審査員特別賞、コードアワード、東京ミッドタウンアワード、SDAアワード、D&AD、ONE SHOW、AD FEST、Spikes Asia、AD STARS、The GLOBES、iF DESIGN AWARD、Red Dot Design Award 等
もし、体中の潤いをずっと保持し続けられる女の子がいたら？もう、肌から水分が24時間溢れ出しちゃって、大変なことになるんじゃないか？体も心もすっごく潤ってて、めちゃくちゃ気持ち良さそうなんじゃないか？そんな架空の少女を思い描いて、つくりました。飲料の広告でよく使う「水滴シズル」を人物に応用してみたらどうだろう？という実験でもあります。
SHUTARO NAGANO
Born in Tokyo
Graduated from Nihon University College of Art
Joined HAKUHODO PRODUCT’S INC.
She drinks two liters of water a day, and she’s never without her skin lotion. She’s retaining as much water as she can.
YUHEI ITO
Graduated from the Visual Communication Design Department at Musashino Art University
2008　Joined HAKUHODO INC.
2017　TBWA HAKUHODO Affiliation
PRIZE　ASAHI ADVERTISING AWARD, MAINICHI ADVERTISEMENT DESIGN COMPETITION, YOMIURI ADVERTISING AWARDS, NIKKEI ADVERTISING AWARDS, TRANSIT ADVERTISING AWARDS, Dentsu Advertising Awards, ACC AWARD: JURY SPECIAL AWARD, CODE AWARD, TOKYO MIDTOWN AWARD, SDA AWARD, D&AD, ONE SHOW, AD FEST, SPIKES ASIA, AD STARS, THE GLOBES, iF DESIGN AWARD, RED DOT DESIGN AWARD, etc.
Imagine a girl who could keep all of her body’s moisture. It might leak out of her constantly and becomes a real problem. Or she might be feeling extremely good, as her body and heart are so moist and supple. By keeping such an imaginary figure in our minds, we created these images. By the way, we often use this technique to enhance watery presence in cold beverage advertisement. The whole work is also an experiment to apply such techniques to human.