ある瞬間A MOMENT

Something happened as he walked along the beach. It only lasted a few tenths of a second. A photo captures a mere moment,
so the event only happens when you look back at it after the fact.
I spoke with the art director, Ms.Kawashima, numerous times. When she suggested the idea, her eyes lit up so brightly. She’s a diligent worker who seeks out the thought-provoking. She’s also detail-oriented. I enjoyed
a wonderful time with her during our meetings and on the day of the shoot.
I give my thanks to Mr.Ito for the work
he put in afterward processing
this momentary occurrence.

I wonder what people will think when they see
this. The intent is to make them think “looks nice”,
but it would be O.K. even if they look it a little bit differently, as long as they feel some
sort of emotion.
Although we’ve decided to create somehow positive feelings instead of a negative one,
our brainstorming session was a tough game.
I think we are both fairly easygoing and submissive types,
but Mr.Suzuki was incredibly reliable from planning to final execution in this case.
It’s great that his idea made the photo so funny.
Since we’re working in advertising,
we always try to think of expressions that people can understand easily.
This time we had a hard time thinking in
a different way.
I thought my right brain was rotting away.
From now on, I want to place importance on both understandability and feelings.