ある瞬間A MOMENT

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PHOTOGRAPHER 鈴木 康平 KOHEI SUZUKI

1980: Born in Ibaraki

2004: Graduated from Nihon University College of Art

2008: Joined Hakuhodo Product's

PRIZE :

  • APA Award, Selected. ADC Award, Selected.
    Nikkei Advertising Awards, Award for Excellence, etc.

Something happened as he walked along the beach. It only lasted a few tenths of a second. A photo captures a mere moment,
so the event only happens when you look back at it after the fact.
I spoke with the art director, Ms.Kawashima, numerous times. When she suggested the idea, her eyes lit up so brightly. She’s a diligent worker who seeks out the thought-provoking. She’s also detail-oriented. I enjoyed
a wonderful time with her during our meetings and on the day of the shoot.
I give my thanks to Mr.Ito for the work
he put in afterward processing
this momentary occurrence.

ART DIRECTOR 川嶋 ななえ NANAE KAWASHIMA

Born in Tokyo

2006: Graduated from the Department of Design at Tokyo Zokei University

2008: Earned a graduate degree from Tama Art University

2008: joined Hakuhodo

PRIZE :

  • FCC Award. MOE Picturebook Prize. Yomiuri Advertising Awards, Encouragement Award.
    Yahoo! JAPAN Internet Creative Awards, etc.

I wonder what people will think when they see
this. The intent is to make them think “looks nice”,
but it would be O.K. even if they look it a little bit differently, as long as they feel some
sort of emotion.
Although we’ve decided to create somehow positive feelings instead of a negative one,
our brainstorming session was a tough game.
I think we are both fairly easygoing and submissive types,
but Mr.Suzuki was incredibly reliable from planning to final execution in this case.
It’s great that his idea made the photo so funny.
Since we’re working in advertising,
we always try to think of expressions that people can understand easily.
This time we had a hard time thinking in
a different way.
I thought my right brain was rotting away.
From now on, I want to place importance on both understandability and feelings.

STAFF LIST

  • P: Kohei Suzuki
  • AD: Nanae Kawashima
  • Ret: Ryo Ito
  • Pr: Suguru Abo, Erika Ohashi
  • HM: Miho Mashino(NICOLASHKA), Tomoyuki Iwashita
  • Wig: Tomoko Arai(Yamada Katsura)
  • Crd: Tomohiro Sato(nico)
  • Model: Yoshiyuki Amasaki, Gorikin, Yu Sasakihara, Jin Jomon, Akira Nakagawa, Hayato Natsukawa, Shitou Fu, Mai Yamazaki, YocchanBrothers
  • Driver: Akira Nakajima

KOHEI SUZUKI

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NANAE KAWASHIMA