ハイスクールはダンステリアGirls Just Want To Have Fun

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PHOTOGRAPHER 古川 泰子 YASUKO FURUKAWA

1982: Born in Tokyo

2007: Earned a Master of Arts from the Department of Image Arts at Nihon University

PRIZE :

  • 2004: 1st Foil Award, Selected.
    2006: 27th Exhibition of Hitotsubo, Selected.
    2013: 67th Dentsu Advertising Award, Selected.

I first started taking photos when I was in high school. I wondered what interesting photos
I could take one-handed with a disposable camera. In the classroom, me and my friends tackled this challenge very seriously, although we were also shrieking with delight.
The baton twirling club would often practice
on the stair landing between the gym and the school building. Most of the popular, pretty girls were in this club. They were all cute and radiant, and when they danced it seemed even more that their radiance would rain down on us. Next to them we would play at jumping as high as we could from the stairs and trying to capture that moment on film. It never got old, we always gave it our best and we were constantly hungry for more.
While we were doing this shoot, I remembered that we were totally different from the girls dancing so hard with big smiles, but that’s what high schoolers are like.
A photograph is good at showing the viewer something that only the photographer could see at that time. As we were photographing these girls, I noticed that the salivation of my “brain drool” had begun, and that high school was a danceteria!

ART DIRECTOR 宮脇 亮 RYO MIYAWAKI

1979: Born in Chiba

2004: Graduated from the Faculty of Graphic Design at Tama Art University; joined Hakuhodo

PRIZE :

  • GOOD DESIGN Award. Japan Package Design Awards, Gold Award / Silver Award. Asahi Advertising Award.
    Nikkei Advertising Awards, Award for Excellence. ADFEST. WorldStar Award.
    AsiaStar Award. D&AD. JAGDA New Designer Award, Nominated. ADC Award, Pre Nominated, etc.

When you use the panoramic feature on a smartphone to take a picture, if the subject moves then it ends up having an unexpected figure in the photo. It’s like a bug that occurs when you’ve edited a photo and it ends up depicting a motion occurring over a certain period of time, and our idea was to use this bug, so to speak, to produce a work.
Instead of using a camera for taking still images, we used a 4K camera made by RED
to take five-second clips, clipped the human movements from the footage and re-edited the material into a single photograph.
The combined shape of the subjects’ appearance from one second before and one second afterward are freaky. And although they are of course freaky, we made it a point to make the finished photographs look cute
as well.

STAFF LIST

  • P: Yasuko Furukawa
  • AD: Ryo Miyawaki
  • Ret: Yuji Hatakeyama
  • Pr: Sayaka Otake, Yuma Takahashi
  • ST: Yuta Seki, Haruna Uesaka, Honoka Ando
  • HM: Miho Mashino / Miki Oikawa (NICOLASHKA)
  • Crd: Tomohiro Sato(nico)
  • Driver: Akira Nakajima

YASUKO FURUKAWA

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RYO MIYAWAKI