SEXY BUBBLE 1/1000s

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PHOTOGRAPHER 児島 孝宏 TAKAHIRO KOJIMA

1971: Born in Gunma

1998: Joined Hakuhodo Photo Creative (currently Hakuhodo Product's)

PRIZE :

  • Short Shorts Film Festival & Asia 2013, Japan Competition Audience Award.
    Nestle Amuse Film Festival, Nestle Japan Special Award. Cannes. D&AD Award, etc.

Shiny, curvy soap bubbles.
We can only do something simple with small bubbles. Maybe we can manipulate if it is giant.
We gave it a shot.
They split instantly.
It was harder to control them
than we expected.
We managed to adjust their formulation,
then they lasted longer.
We employed various tools and started
making complex shapes.
The trial and error continued forever.
Shiny, perhaps even pretty.
Unbelievable shapes, from the realm of the God.
The world-first soap bubbles, I got shot at 1/1000s.

ART DIRECTOR 村越 陽平 YOHEI MURAKOSHI

2007: Graduated from Tama Art University; joined Hakuhodo

PRIZE :

  • Asahi Advertising Award, Grand Prix Runner-up.
    Yomiuri Advertising Awards, Selected.
    Tokyo Anime Award, Sponsor Award.
    Japan Media Art Festival, Selected.
    Mashup Awards, Sponsor Award, etc.

Most of human pleasure is very transient.
However, because we can only feel these pleasures in that instant,
I think that’s when the sweet allure which intoxicates people is born.
Our idea with these works was to try
and express human desire
with soap bubbles that expand voluptuously, then disappear.
We captured a 1/1000 second, an instant
that is imperceptive to the naked eye.
I hope people get a feel for the beauty of momentary sensations.

STAFF LIST

  • P: Takahiro Kojima
  • AD: Yohei Murakoshi
  • Pr: Hideo Terui
  • Special Thanks: Nick Uemura

TAKAHIRO KOJIMA

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YOHEI MURAKOSHI